For years, Internet discovery followed a familiar path: Search → Links → Clicks → Website Google became dominant by organizing that journey better than anyone else. AI is beginning to change the sequence. Instead of opening ten pages, people can now ask AI to search, compare, summarize and recommend before they ever visit

For years, Internet discovery followed a familiar path: Search → Links → Clicks → Website Google became dominant by organizing that journey better than anyone else. AI is beginning to change the sequence. Instead of opening ten pages, people can now ask AI to search, compare, summarize and recommend before they ever visit